Watch the webinar co-hosted by Terminus and Kula Partners to learn how an ABM strategy can help you execute highly targeted, personalized marketing to your most qualified accounts and the individuals within them.
For many B2B marketers who support sales organizations, dealing with inbound leads is a new ballgame. This guide offers B2B marketers a detailed walk-through of everything you need to do to research, qualify, and engage prospective leads and how to proceed once the connection is made.